In June and July, the best entries will be selected based on the quality and potential of their business model and innovative technology.

The Top 20 start-ups and scale-ups (10 per track) will be invited for deep dive interviews via Skype calls.

Deep dive interviews with shortlisted companies will be conducted with Shell, Rockstart and YES!Delft experts at the end of August to select Top 10 finalists (5 per track).

The Top 10 finalists (5 per track) will be announced in September and invited for Finals Week in the Netherlands, taking place late October.

The Top 10 finalists (5 per track) will be invited to join Finals Week in The Netherlands, taking place late October.

Track One

For the start-up finalists, this includes a 3-day validation lab by YES!Delft and Shell GameChanger. An extensive network of coaches and experts will help the finalists validate their business proposal, find their product-market fit, and prepare to pitch for an expert jury during the Finals Day event.

Track Two

For the scale-up finalists, this includes 2 days of training and sessions with expert mentors of the Rockstart and Shell network to help shape and strengthen their business and pilot proposal, and prepare to pitch for an expert jury during the Finals Day event.

Finals Day

All 10 finalists will pitch in front of a jury of experts who will select the winners of the New Energy Challenge 2020. The winning start-up will be admitted to the Shell GameChanger programme. The winning scale-up will further develop and potentially execute a pilot, together with Shell Ventures and Shell’s Hydrogen, New Fuels or Chemicals business.