Shell Ventures

Exciting innovations that are relevant to the energy system are taking place outside Shell, as digitalisation, electrification and decentralisation of energy systems continue to change the landscape. Shell Ventures, Shell’s corporate venture capital arm, makes minority investments in innovative technology companies, business models and growth plays to further the development of energy solutions and create substantial deployment value in Shell. Shell Ventures co-invests with other corporate investors and venture capital funds and will invest in both early stage and late stage companies.

Shell GameChanger

For more than 20 years, Shell GameChanger has been at the forefront of helping Shell to confront its most challenging issues. From the first floating liquefied natural gas concept to expandable casing designs, Shell GameChanger, in close collaboration with Shell Ventures, helped numerous ideas to get the funding and expert support they need to reach their full potential. Disruptive ideas can exist anywhere, so we continuously scout for start-ups with unproven and unusual technology ideas in their early stage of development. Shell GameChanger has interacted with more than 5,000 innovators around the world, helping them turn more than 150 ideas into reality. We are ready to take a chance on yours.


Rockstart is a global accelerator-VC that empowers purpose-driven founders on their way to success across three domains: Energy, AgriFood and Emerging Technologies. Rockstart provides startups with access to capital, market, community, and expertise by connecting them to investors, partners, mentors and the wider Rockstart network.

Rockstart fills the funding gap between seed capital and growth financing, by combining VC investment with its long-proven accelerator model. The Rockstart Energy +€22m fund was launched in October 2020 with a unique mix of institutional investors such APG, family/private wealth, industry investors and government funding using the Dutch energy ecosystem as a European entry point for international seed-stage startups in decarbonised, distributed digital energy solutions.

Since its inception, Rockstart has invested in more than 250 startups and its alumni value to date is €1/2bn. Rockstart is an international team of +35 professionals dedicated to empowering purpose-driven founders to become scalable and change the world for the better. Rockstart has notable exits such as Wercker, Bouw7, iClinic, and in 2021, 3D Hubs and Brincr. The company has offices in Amsterdam, The Netherlands, Copenhagen, Denmark and Bogota, Colombia.


Since 2005, the tech incubator YES!Delft supports tech startups to bring their ideas to the market, validate their business assumptions, and grow teams. More than 170 active tech startups have access to the unique YES!Delft ecosystem which includes customized programmes, services such as YES!Funded and YES!Talents, over 170 mentors, and more than 50 corporate partners. The tech incubator achieved second place in the world ranking of UBI Global. The ecosystem of YES!Delft is leading innovation in nine established focus areas: aviation, medtech, socialtech, robotics, cleantech, biotech, deep tech, artificial intelligence, and blockchain. In 2019, a new location opened – YES!Delft The Hague – to become the home of software-related startups, in particular, Artificial Intelligence and Blockchain. A new hub focusing on social technologies will be open in Rotterdam in 2021 by YES!Delft in partnership with Erasmus University Rotterdam.

A program at its 5th edition, developed by Shell, Rockstart, and YES!Delft, will support and accelerate the journey of promising solutions in the energy transition. From alternative fuels solutions to hydrogen-related innovations, and even digital solutions that will disrupt the market, the challenge can act as a key program in their entrepreneurial journey.

“We’ve seen impressive cleantech innovations since the beginning of our tech incubator, back in 2005. Together with partners like Shell, Rockstart and Get in the Ring we can find the next best innovations in the field and support them,” said EJ Lugt, Managing Director at YES!Delft. “Now, perhaps more than ever, it’s the time to support the next innovators that will disrupt how we’re currently going in this energy transition. Considering the startups I’ve seen in the previous editions of this program, I’m super eager to meet the next game changers.”

In the New Energy Challenge, Get in the Ring is helping to bring the next players in the energy transition in the program, and after a curated selection made by innovation experts, 5 startups get trained by YES!Delft. With our perfected methodology on customer validation, in less than a week, we bring the startups in the challenge to the next level to compete in the Final Day of the New Energy Challenge.

Get in the Ring

Get in the Ring is a startup platform active in over 100 countries, connecting founders to opportunities that allow them to make deals and gain global exposure. Get in the Ring is part of Unknown Group, an innovation agency specialized in internal and external venturing. The group’s mission is to unlock the potential of those that will shape the world of tomorrow.

Hendrik Halbe, CEO of Unknown Group & Get in the Ring: ‘At Get in the Ring, we provide opportunities to startups and scaleups with daring solutions, and connect them to partners in all corners of the world to prove their solution and solve 21st century challenges. As partner of the New Energy Challenge, our mission is to scout for the best solutions worldwide and unlock their potential to shape the world of tomorrow.

Working with Shell for the New Energy Challenge is always inspiring because we get to witness firsthand the innovations happening around the energy transition. Startups and scaleups should definitely take action and apply for this challenge’.


‘First of all, we will help you unlock your full potential. With expert mentors, validation sessions, network access and funding possibilities, we give you the tools you need to scale your solution.  

Secondly, given the disruption caused by the coronavirus pandemic, it’s more important than ever to help support young innovative companies within the energy transition. We need to embrace innovation, find bold solutions for big problems. That’s why we want entrepreneurs with a passionate and daring team, big ideas, unconventional solutions, and dedication, to take action and shape the future of new energy’.