Phase 1

Sign up

Entries can be submitted up to July 23, 2018.

Phase 2


The best entries will be selected for a video interview, to showcase the quality and potential of their new business models and new innovative technologies. From this group the 10 finalists will be invited for the Raise the Bar Week.

Phase 3

Raise The Bar Week

During the Raise the Bar Week – from October 14 to October 18 – the 10 finalists are given coaching and advice from Shell mentors and world-leading experts, validating their business proposals from different perspectives. Furthermore, the finalists will get the chance to get to know other inspiring companies and experience extensive trainings.

Phase 4

Finals day

On the 18th of October, the Raise the Bar will reach it’s climax with Finals Day. The finalists will pitch their ideas to the jury during, who will select the winners of the New Energy Challenge 2018. The winning start-up will receive a €100,000 grant + warrant and business advice from Shell Ventures for at least one year.