The New Energy Challenge 2019 is looking for start-up and scale-up companies from Europe and Israel that have a technology or business model innovation with the potential to make a material difference in the Shell New Energies space. The New Energy Challenge calls on start-ups and scale-ups active in one of the following domains:

New Mobility Solutions
The way we move is changing fast. We are powering our vehicles differently and new mobility solutions are continuously being introduced. Shell is building on the future of mobility by making a wider range of transport solutions available to customers. That is why the New Energy Challenge is calling on companies working on innovative applications, platforms and business models for mobility and transport.

Energy storage solutions
In the future, electricity will take an increasingly larger share of the global energy mix. To make the electrification of energy systems possible, innovative solutions for energy storage and charging are necessary. Are you working on a smart technology for cost-efficient storage and/or (dis)charging? Then sign up for the New Energy Challenge 2019.

Energy management solutions
New energies are not the only way in which we can make a low-carbon future a reality. Smarter use of energy can also bring us a long way. Increased efficiency remains instrumental in reducing CO2 emissions. Therefore, the New Energy Challenge is looking for breakthrough energy-saving and emission-reduction solutions for retail customers.

Electricity from hydrogen is another technology that can play an important role in a low-carbon future. It has great potential to help meet growing demand for transport, while reducing emissions and improving air quality. The New Energy Challenge is looking for ideas that can fast track the adoption of hydrogen as a carbon-free fuel, for instance by offering system solutions and user-centric services.

Retail station reinvented
The way we power transport is changing, and so is the role of retail stations. From places to fill up your tank, to hubs where you can recharge – both literally and figuratively – and connect and relax. The retail station of the future is being designed today. That is why the New Energy Challenge is open for new business models, services and product innovation that will shape tomorrow’s fuelling stations.